What started as a Diwali specific e-waste collection drive in collaboration with ARC India, transformed into a year-round brand property for DishTV, thanks to the success of our creative approach. To raise awareness about e-waste amongst school children, we created a fun and educational comic strip featuring the 'Diwali Defenders', an army of engaging characters who motivated kids to bring e-waste from home to school.

The comic strip was a massive hit, sparking enthusiasm and participation among children. Building on this momentum, the campaign evolved into 'Dish Defenders', expanding its reach to multiple schools across Delhi NCR and corporate offices. This project highlights the power of storytelling and design in driving social change while aligning brand initiatives with sustainability.